Super Heroes Get Small (and Cute), as Bleacher Creatures Dramatically Expands Its Line of DC Comics Plush Figures

Following the Success of 10-Inch-Tall Batman Classic TV Series and Man of Steel Bleacher Creatures, Company Brings New DC Comics–Inspired Plush to Toy Fair Booth #4855 for Release in 2015

Figures Encompass DC Entertainment Comic Book, Film, and TV Characters, Including Batman Plush Inspired by the 1989 Batman theatrical film and The Dark Knight Trilogy

A new cast of DC Comics Super Heroes and Super-Villains is storming the universe—and now they’re 10 inches tall and irresistibly cuddly. (more…)


Cryptozoic Entertainment and Warner Bros. Consumer Products Announce Collectible Product Line Expansion

New Licensed Products on Display at New York Toy Fair – Booth # 4868

Lake Forest, CA – Feb. 14, 2015 – Cryptozoic Entertainment, leading developer, designer and manufacturer of games and collectible trading cards, expands their long term relationship with Warner Bros. Consumer Products, on behalf of DC Entertainment, by launching a new line of branded collectible merchandise inspired by popular DC Comics characters. (more…)



THEY’RE BACK! MICHAEL JORDAN AND BUGS BUNNY REKINDLE A BELOVED FRIENDSHIP

February 10, 2015

More than 23 years ago, a beautiful friendship began between one of basketball’s greatest athletes and one of television’s most beloved cartoon characters. Today, Jordan Brand, in partnership with Warner Bros. Consumer Products, announces the return of the Hare Jordan campaign. As part of the 30th anniversary of the Air Jordan franchise, Jordan Brand and Warner Bros. Consumer Products will introduce Hare Jordan products starting in spring 2015.  (more…)


WARNER BROS. AND DC ENTERTAINMENT DEVELOP ALL-NEW SLATE OF CONTENT INSPIRED BY SUCCESSFUL TOY LINES

Batman Unlimited, New Animated Content Inspired by Mattel’s New Batman Toy Line,
to Debut Spring 2015

All-New Animated Shorts Based on the Fisher-Price Imaginext DC Super Friends Toy Line to Premiere Spring 2015

Burbank, Calif. – February 2, 2015 – Warner Bros. Consumer Products (WBCP), DC Entertainment, and Warner Bros. Animation today unveiled an unprecedented wave of content inspired by two of the company’s most successful toy lines developed in partnership with Mattel and Fisher-Price. Inspired by Mattel’s new toy line, Batman Unlimited will launch in 2015 with new made-for-video movies and shorts that will extend the play experience for kids. DC Super Friends, inspired by the Fisher-Price Imaginext toy line, will also offer original content as a series of shorts launching in spring of 2015. Bringing dimension to the action figures and playsets available in toy aisles globally, each program will engage millions of young fans around the world like never before. (more…)


LEGO Group Partners with Warner Bros. Consumer Products to Announce First-Ever LEGO® Building Sets Inspired by Classic Animated Series Scooby-Doo™

-New LEGO® Scooby-Doo animated content to roll-out, including 22-minute special

and made-for-video movie releases, from Warner Bros. Animation and Warner Bros. Home Entertainment Group-

LONDON, BRITISH TOY AND HOBBY ASSOCIATION TOY FAIR (January 23, 2015) – The LEGO Group today announced its partnership with Warner Bros. Consumer Products to develop a collection of LEGO® building sets inspired by the timeless and beloved animated franchise, Scooby-Doo™.  Five new building sets will bring the zaniness of classic characters including Shaggy, Scooby and the entire gang to life in LEGO form for the first time ever, and are scheduled to hit store shelves in August. (more…)